Zomato’s ‘MC BC’ Ad Didn’t Go Well With Twitter & Users Slammed It. Zomato Apologized


Advertising and promotion are a necessity for every business and it holds true for Zomato as well. The restaurant-finder service provider is known for its smart marketing tactics and out of the box creativity.

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However, sometimes people may not like the way you market yourself despite the fact that you were just trying to be creative and had no intention of offending anyone.

Zomato has launched a marketing campaign and it has put up billboards in major cities with very catchy lines and slogans but one of them didn’t go well with some people.

Here’s the one which offended people:

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Twitter users criticized Zomato for allegedly cheap marketing. Check out few selected tweets:

Shame on you!

This is idiotic:

Regressive advertising:

Cheap creativity:

When it was noticed by Pankaj Chaddah, the co-founder of Zomato, he apologised on Twitter and said that this ad would be pulled down immediately. He also tagged food blogger Akshar Pathak in his tweet and wrote,

“Hey, while we didn’t mean to, we can see why it can be offensive to people, and we apologize for it.

We will take this ad down with immediate effect. cc @AksharPathak @prao24”

Akshar also responded with an image showing the replacement of the creative. Here is what Akshar tweeted, “I’ve already started working on the replacement creative.”

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